February 22, 2012
Posted By: Ryan


Everyone is browsing the web with smart-phones and tablets, so now more than ever it’s important to consider the experiences on these devices. Many companies accommodate mobile users with a separate site. There are instances where this may be appropriate, yet the complexities of maintaining 2 url’s is usually not ideal. One of the new web buzz phrases, responsive web design, is the closest we have to an all one solution. The technique involves creating multiple layouts (usually 2 or 3) that are targeted to the resolutions of desktop, tablet and mobile. Read more

February 22, 2012
Posted By: Marc

Over the years MSLK has had some truly gifted, inspired, and inspiring interns work in our studio. We find the experience to be rewarding and in many senses a way of giving back, showing others what we’ve learned over the years that has helped make our work award-winning.

Some of our best interns have been the youngest, and last year was no exception. We hosted a summer internship with a young gentleman named Leon Robinson as part of the Cooper Hewitt, National Design Museum’s 2011 Design Prep Scholar’s program. He worked with us to develop Read the Label, a self-initiated awareness campaign/eco-art project about the harmful ingredients found in everyday products.

The video above features Mr. Robinson recounting his experience here along with many other bright designers of tomorrow telling about their experiences. Congrats to all!

February 16, 2012
Posted By: Ryan


We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven track records vis a vis case studies that demonstrate how design has created value for clients and/or society. The landscape of design competitions has changed, and the AIGA is at the forefront, awarding those projects where design has produced measurable results. Read more to get a behind the scenes of our process in crafting this identity. Read more

February 13, 2012
Posted By: Ryan


Just in time for Valentine’s Day, MSLK’s app, OTO , has been updated with love-inspired themes! Hit your crush with Cupid’s arrow or send kisses their way. It’s a free update if you already have the app. If you don’t have OTO yet, be sure to download it here!

February 13, 2012
Posted By: MSLK

MSLK-Justified-Logo_blog

Challenges
After MSLK won two “Making the Case” Awards in 2011, AIGA, the Professional Association for Design, felt we were uniquely qualified to create a new identity for this year’s competition. Upon receiving the design brief, we found ourselves questioning the fundamental theme of “Making the Case,” down to the name itself. In order for the AIGA to gain the widest recognition for this competition, it was crucial that the theme resonate not only with designers, but with clients. MSLK redefined the challenge by elevating the competition to that of an Emmy or Oscar.

Read more

February 7, 2012
Posted By: Sheri

Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other artists who do business as themselves, ie: Jane Doe who runs Jane Doe Inc.  These companies are small businesses with five or less full-time employees. Many of them are Jane Doe working single-handedly to find and execute business assignments.  Jane barely has any time for marketing, but feels the pressure to join the social media revolution.

I always suggest that Jane start small with a personal profile. I’d rather see Jane’s social media efforts be a huge success, then deal with the “problem” of too many fans and too much activity before splitting the account, here’s why: Read more

February 6, 2012
Posted By: MSLK


Valentine’s Day is just around the corner, and MSLK is here to give you exactly what you need to share the love. Read more

February 1, 2012
Posted By: Marc


MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we’ve found that the best promotions and websites are really only possible when there is a truly unique offering. The only limit is with the brands themselves. When we see a brand that has everything right, it’s exciting.

I came across such a brand during a search for eyeglasses. After numerous visits to online stores and brick & mortars, I found the whole process to be draining: too many choices, and a nagging sense that things were more expensive than they should be. Then I remembered an article I had read some time ago about a start-up making vintage-inspired frames with prescription lenses for only $95.00. I began my Google search using the keywords “New York Times vintage eye-wear website” which lead me right to the article.

Now, I’m the proud owner of a wonderful pair of stylish, vintage-inspired frames from Warby Parker. I only paid $95.00, and found the whole experience to be, well… fun, which is a far cry from my previous experiences. Here’s why:

Read more

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