The True Value of a Marketing Plan

The True Value of a Marketing Plan

  In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
The Anatomy of a Brand Audit

The Anatomy of a Brand Audit

For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
Best Practices for Online Marketing

Best Practices for Online Marketing

Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Read the Label!

Read the Label!

We would like to hear your opinion on an idea for our newest eco-art installation. Did you ever consider all of the products you use as part of your daily...
Marketing and Design form a Strategic Partnership

Marketing and Design form a Strategic Partnership

In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...