September 27, 2010
Posted By: Marc

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend!

Click below to see some photographs of our installation.

Read more

September 27, 2010
Posted By: Marc

Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, “The Marketing-Smart Website” written by Ilise Benun. The article gives examples of what to do — and what not to do — for designers setting out to redesign their site. Our site’s innovative and sorting features were given the following compliment:

“There are 90 examples of work in the portfolio section of MSLK.com, but it’s not overwhelming because visitors can sort by medium or industry category to find what they’re looking for. Mouse over any thumbnail and it automatically enlarges and identifies the image.”

Read more

September 22, 2010
Posted By: MSLK

Juxtapoz Magazine describes our Take-Less eco-art installation as both creative and upsetting in a recent article.

2629: Creative and Upsetting Sculpture Made of Fast Food Containers
Juxtapoz Magazine, magazine
September 22, 2010

September 13, 2010
Posted By: Marc


People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it’s a game of twenty questions. Never  the same twenty, which is what keeps the game interesting. There is one question that is consistently asked by everyone: the Money Question. Everyone wants to know how much “it” (whatever “it” may be…) will cost.

There’s never a simple answer to this question because there’s no such thing as a one-size-fits-all solution to what graphic designers do.

This is why I will be conducting one of two pricing workshops next month at How Magazine’s Mind Your Own Business Conference at the Sheraton Hotel here in NYC as a Spark event.

Read more

September 12, 2010
Posted By: MSLK

take-less-main-image
Challenges

Take-Less is the third in a series of eco-art installations initiated by MSLK to raise awareness of the environmental issues facing society today. The piece challenges viewers to think about the rampant amount of plastic waste produced each second by the consumption of take-out meals in the US and to consider the environmental impact of this action.

Read more

September 12, 2010
Posted By: MSLK

MSLK-William-Geddes-Site-blog

Challenges
With a newly-repositioned brand message, photographer William Geddes needed a portfolio website. As the brand’s number one touchpoint, the website needed to display his images clearly while being easy to navigate. Additionally, it would have a dynamic backend with the ability to upload new content regularly.

Read more

September 12, 2010
Posted By: MSLK

Portfolio Books_blog

Challenges
With his newly established brand created by MSLK, William Geddes needed a printed portfolio book to send out to potential clients. The book would have to be refined yet easily producible and cost-effective. Although we live in a digital age, there is still a place for printed books on the art director’s table. After all, books are the only place where high-resolution imagery can be displayed, allowing viewers to see the nuances in the work.

Read more

September 3, 2010
Posted By: Sheri

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market demand forces supply,  and before you know it,  your sales reps are begging for a product just like “X.”

We at MSLK believe it’s how you handle this situation that is the critical difference. Will you saddle right up to your competition with another “Me Too” product?  Or will you learn the essence of what consumers find so appealing, and offer them an alternative that is uniquely yours?

Read more

September 3, 2010
Posted By: Marc

Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.” Read more

FEATURED CASE STUDIES