| Jul. 27, 2010 | Posted by: Sheri |
In today’s multi-media extravaganza, it’s hard to get anyone exited about one of the world’s oldest mediums, paper. However we at MSLK don’t think that paper has lost it’s place just yet, in fact, we believe that the true presence and importance of paper as a tactical impression you can touch, engage with and hold onto is even more important in this new world of virtual gratification.
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| Jul. 27, 2010 | Posted by: Marc |
Some projects we’re asked to work on involve rethinking everything. Whatever was there before needs to go. Get rid of it — and fast. Yet, others are more subtle. They require a bit more time to get at the essence of what a brand is. That’s exactly the challenge that photographer William Geddes came to us with: to help him clarify brand/philosophy of all promotional materials.
| Jul. 20, 2010 | Posted by: Marc |
A new trend in advertising has hit the streets, though it’s tough to say whether it’ll catch. QR codes — a digital barcode common in Japan — are meant to be decoded by smartphones, so an advertiser’s special offers, promotions, or (in the case of Calvin Klein) their NC-17 commercials can be seen.
It’s an interesting technology whose sole purpose is to engage audiences in new ways. Rather than simply being part of the background noise of the urban landscape, you’re required to act.
Barcodes are nothing new, and there are still very innovative uses of them. In NYC, it seems that most people have smartphones, though I’m not sure if that is the same for the rest of the country.
Passing fad, or new reality of advertising? Below I’ve taken a look at some of the recent trends…
| Jul. 13, 2010 | Posted by: Sheri |
This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry’s next hot up-and-coming designer. During the competition, 50 independent designers from around the world will put on a traditional runway show featuring their personal collections. These shows will run over the course of three days during the traditional 7th on 6th tent shows. The focus of the event is to give these designers exposure to press, buyers, and industry figures in the New York fashion market.
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| Jul. 9, 2010 | Posted by: Marc |
Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.
MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.
| Jul. 8, 2010 | Posted by: Sheri |
Product manufacturers have a unique opportunity when presenting their brands and product lines online. Unless they have the privilege of running their own brick and mortar locations or a branded shop within a shop, this virtual storefront is their one opportunity to present their full product line in a controlled environment.
