reactions

With all the 3D hype James Cameron has been getting with Avatar, you might think that the only 3D experience is to be had on screen. Too bad, as the effect is gone the minute the film is over, back to our dull existence. Well, it turns out that the world of 3D is alive and well, and there’s a new revolution going on that appears as though it will could change the very products we purchase, the houses we live in, the foods we eat, and even the way we heal our bodies. What is this new revolution?

3D printing.

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MSLK has produced some fun and informative short films showcasing our work and design process.   These were created to demonstrate to clients our 360° approach to branding. We found that video is a great way to fully explain all the details and thought that goes into each project.

Above is our video detailing our rebranding efforts for Velo Classic Tours, a luxury bicycle tour company. You can view the other 360° videos on our website, and we’ll be posting a new project to the blog each week.

Enjoy!

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Tim Burton’s show at the MoMA revealed to me that he’s a man with an obsessive vision. From Tim’s point-of-view, every day is just a little bit darker and wackier than you or I see it. Early sketches and writings from Tim’s grade school years reveal that this was his outlook even then. A vivid description of a trip to the doctor’s office scrawled on lined notebook paper, reveals a very imaginative and detailed description of the doctor, a middle-aged man making an conscious effort to stand up straight, haunting around a very clinical room which creeks beneath the sighs of our young patient.
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Our friends over at IvanExpert just sent us some great information for NYers wanting to recycle their old electronics. Just in time for spring cleaning.

Why is this so important? According to WiseGeek:

“…computers and cell phones actually contain toxins that can leach out into the soil and damage the environment. The problem is further compounded by the fact that many of the elements used in the construction of consumer electronics are quite valuable, leading companies to attempt to recover them from abandoned electronics, and discard unwanted parts in a manner which is unsafe.”

Click below to find out the many convenient locations you can safely dispose of the digital detritus that’s taking up needless space…

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MSLK has produced some fun and informative short films showcasing our work and design process. These were created to demonstrate to clients our 360° approach to branding. We found that video is a great way to fully explain all the details and thought that goes into each project.

Above is our video detailing our rebranding efforts for the national hair care distributor Maly’s. You can view the other 360° videos on our website, and we’ll be posting a new project to the blog each week.

Enjoy!

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In 1943 when Johnson & Johnson was about to go public Robert Wood Johnson established a credo to guide his ever growing company through the years ahead. His credo is still in use today.

In one section it states:

We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

What a pure and simple sentiment. However, that simple statement seems like an almost impossible task to fulfill in today’s consumer economy.

Enter Chris Hacker, the former design leader at Aveda and a man with deep convictions to green the J&J team. At the AIGA event last Friday, Hacker, Chief Design Officer of J&J’s newly formed internal design team discussed the attempts, successes, and failures he and his team have made to uphold this credo since he took the helm.

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Is Sheri judgmental? You better believe it… and it’s a good thing. Her keen eye and impeccable standards are what help  MSLK deliver such a high level of work. Now, this talent has been recognized by our peers, and she’s been asked to take part in one of the field’s most prestigious design competitions: the I.D. Annual Design Review.

In their own words:

“Since 1954, the Annual Design Review has recognized the best in product, furniture, graphic, and environment design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design, and highlighted its impact on our material and visual culture. Each year, the featured work is chosen by a jury of leading practitioners, who, along with I.D.’s editorial team, focus the abundance of submissions into a clear survey of the state of design”

Readymade, the book by the founders of the magazine with the same name, is a perfect marriage between sustainability and stellar book design. It features dozens of useful projects (organized by material: paper, plastic, wood, metal, glass, and fabric) most of which can be created with discarded materials from around the house. Although the publication has been out for a few years, I constantly return to appreciating the clarity of its design vision. If you love DIY and/or an amazing book with tons of projects and humorous tidbits and facts, this is the must-have for your library.

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Our design organization, Spark, and the AIGA/NY (Association of Professional Design, New York Chapter) are coming together to host the AIGA’s first series of green events for graphic design on April 6th, 2010. As the current President of Spark and Director of Outreach for the AIGA’s Center for Sustainable Design, I will be moderating the panel discussion on “How to Lead Clients Towards Being Green.”

Aimed at principals of design firms and directors of new business, this conversation will dig into the sales process, and seeks to uncover  practices that firms large and small can implement to lead even the most ecologically unaware clients towards more sustainable practices.
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The multidisciplinary trend spotting group, Trendincite Xchange, will be making a visit to MSLK’s studios this evening for a presentation and round table discussion on the future of social media. Trendincite Xchange is an independent group of professionals in the fashion and beauty industry who meet once a month to discuss trends they see emerging in product formulations, scents, colors, fabrics, materials, marketing, retail, and overall consumer behaviors. Participants include qualitative researchers, trend spotters, product developers, retailers, independent brands, and marketing professionals. If you’d like to join our round table group tonight, or in the future, please contact us at mslk@mslk.com.