reactions

Last night’s Fashion Group International panel discussion was insightful and informative, with Sheri L Koetting successfully leading the panelists through a wide range of Social Media topics. Much light was shed on innovative techniques the panel used for their clients using platforms such as Facebook and Twitter to turn strangers into fans, and fans into customers with a loyal following… and turning into sales.

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Much like snowflakes, no two MSLK business cards are alike. The reason for this is simple: we use recycled paper as the base, and wrap pre-printed stickers around them. It’s all part of our firm’s environmental commitment, repurposing makereadies — the waste from offset printing — to use as business cards.

It’s an approach that caught the attention of Marc Praquin, designer, author, and publisher of the 288 page, full-color book, “MyOwnBusinessCard – VolumeOne”
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I just read a fantastic article in Fast Company last night about creating systems within your organization which allow for spot-checking and quality control. All good stuff, and usually pretty dry stuff at that. I find that Chip & Dan Heath’s monthly articles are usually a good read, but whenever you can relate it back to David Lee Roth of Van Halen to illustrate your point, well… you’ll always have this reader’s attention.
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Back in 2008 our friend and colleague Yves Behar worked with the New York City Health Department to bring a new look and attitude towards condoms. The result was smashing success. The distribution of condoms has more than doubled since before NYC introduced their own brand.
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Skipping the plastic bag while shopping isn’t just great for the environment – the alternatives can also be so much more fashionable. Stockholm’s Stadsmission, the Swedish equivalent to the Salvation Army, repurposes clothes and fabrics that can’t be retailed into super eco-friendly shopping bags. Created in collaboration with the renowned Swedish architecture group Claesson Koivisto Rune, this line of shopping bags is marketed under the brand Remake.

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Over the past year, MSLK has been very involved in the social media hype, figuring out the best strategies in using these medias to reach our clients and potential clients in creative ways. In light of the upcoming FGI presentation, we thought we would give you a sneak peak of various key statistics and demographics of users of blogs, Facebook, Twitter and LinkedIn. Read more to find out a few of the fun facts that we found. You can download a pdf of the presentation here.

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Despite the frigid cold after a giant snowstorm, a glimpse of spring was in the air today as I walked by the Anthropologie flagship in Rockefeller Center. Their store window displays were not only spring-themed, they also have a wonderful eco-theme, too. They’re made from plastic bottles collected from their customers.

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MSLK’s two eco-art installations “2663 Urban Tumbleweeds” and “Watershed” are featured in a new art compilation entitled “Urban Interventions – Personal Projects in Public Places.“

The editor, Matthias Huebner, states:
Evolving from graffiti and street art, urban interventions are the next generation of artwork to hit public space. Using any and all of the components that make up urban landscapes, these mostly spatial works bring art to the masses. They turn the street into a studio, laboratory, club, and gallery and challenge us to rediscover our environment and interact with it in new ways. This is the first book to document these very current, personal art projects in a comprehensive way. It shows the growing connections and interplay of this scene with art, architecture, performance, and installation as it turns public spaces into surprising and provoking individual experiences.

To order an advanced copy, click here.
For more information, follow the jump…

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In the years since Janet (Ms. Jackson, if you’re nasty)’s half-dressed halftime show debacle, the musical choices have been less about pushing the envelope than they have been about nudging it gently (U2, Prince, Rolling Stones, Tom Petty, and Broooce).

For me, this has been an overall good thing, with the performers as been classic rock icons — very much my cup of tea.

This year’s halftime show was fantastic. Even though I have never been much of a Who fan, singer Roger Daltry hit all the high notes with conviction, while guitarist Pete Townsend’s flair transcended his 65 years of age.

What more could you have asked for?

Really awesome graphics to complement the performance. And the Superbowl delivered, with the Who’s stage as inspired as the band itself.

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