Archive
“Watershed” at the 13th Annual D.U.M.B.O. Art Festival

“Watershed” at the 13th Annual D.U.M.B.O. Art Festival

MSLK’s sculptural statement, Watershed, catches the attention of visitors at the 13th annual D.U.M.B.O. Art Festival. "Art Under the Bridge Festival" New York Post, newspaper September 30, 2009
Video Highlight: MSLK’s Environmental Commitment

Video Highlight: MSLK’s Environmental Commitment

We just produced a short video about our environmental commitment. You can see it above, or on our fresh, new site: www.mslk.com. httpv://www.youtube.com/watch?v=7tlPtmQoNaE Let us know what you think!  
Highlights From The DUMBO Art Under the Bridge Festival

Highlights From The DUMBO Art Under the Bridge Festival

This past weekend MSLK participated in a really great event: Brooklyn's 13th annual DUMBO arts festival. Our own eco-art installation, Watershed, was a huge success, with a number of visitors...
10 Tips for a User-Friendly Website

10 Tips for a User-Friendly Website

Everybody wants a great looking website – one that's unique and visually reflects your brand. One element that often gets overlooked is the usability of the site. No matter how...
MSLK’s Watershed Featured Art at Worldwide Green Movie Premiere!

MSLK’s Watershed Featured Art at Worldwide Green Movie Premiere!

Monday night saw Watershed, MSLK's eco-art installation, exhibited as the featured artwork at the "green-carpet" premiere of The Age of Stupid, a drama-documentary-animation hybrid about the last person alive in...
Watershed on Inhabitat Again

Watershed on Inhabitat Again

MSLK is back at it again with a great write up on the eco-blog Inhabitat. Besides covering our installation at the premiere of The Age of Stupid and the Dumbo...
Join Us: Watershed Tours NYC

Join Us: Watershed Tours NYC

MSLK’s eco-art installation, “Watershed, a visual representation of one second of US consumption (1500 water bottles), will be on tour again this month in New York City. Watershed was created...
Water, water, everywhere?

Water, water, everywhere?

One of the challenges designers meet is how to get their message across without sounding righteous or didactic. This animation about water, commissioned by Good Magazine, does a good job...
Gracious Home: Brand Identity

Gracious Home: Brand Identity

Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due to inconsistent variations of their logo. As the company explored...
Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change

Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change

If you haven't yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of which not seen in... well, months. These days, when you...