Beauty that Matches Your Lifestyle at the NYIGF

Beauty that Matches Your Lifestyle at the NYIGF

Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Behind the Scenes: Designing the MSLK Holiday Card

Behind the Scenes: Designing the MSLK Holiday Card

Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more personal and emotional level. Traditionally, we like to create a...
Strategic Brand Development Tailored to You

Strategic Brand Development Tailored to You

I have been in the design profession for well over 13 years now, and can tell you with certainty that a great brand sets the foundation for any company. Without...
It’s Beginning to Taste a Lot Like Christmas

It’s Beginning to Taste a Lot Like Christmas

It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. Since designers have to plan and produce holiday promotions long...
Do You Still Think Social Media is a Fad?

Do You Still Think Social Media is a Fad?

I was just sent this by a friend — a real skeptic. Even he can't deny the overwhelming facts contained in this amazing video (turn off your sound, the music...
Fabulous Reusable Shopping Bag Discovered at the New York International Gift Fair

Fabulous Reusable Shopping Bag Discovered at the New York International Gift Fair

Certainly there were tons of green and eco-friendly items at the 2009 NYIGF, but one project stands apart as perfect blend of necessity, innovation, sustainability, and simplicity. The stretch bag...
Figment: Promotional Materials

Figment: Promotional Materials

Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
How to Use Twitter for Your Business

How to Use Twitter for Your Business

  I've been fascinated by Twitter recently. As a Blogger, avid Facebook user and moderate Linked In follower, until recently, I hadn't been able to figure out where Twitter fell...
MSLK Has a High Time Touring the High Line

MSLK Has a High Time Touring the High Line

Sheri and I finally got a chance to view the High Line, the latest large-scale project from renowned architects Diller, Scofidio, and Renfro. If you haven't heard about the High...
Vanity Plate Series: A Forum for Public Display of Affection

Vanity Plate Series: A Forum for Public Display of Affection

Instead of my usual bike ride to the beach, I decided to walk with some visiting cityfolk who were not as adept on two wheels. As a result, I was...