Yoga at the MoMA

Yoga at the MoMA

File this one under: how did I miss this?? Elena Brower, one of my yoga teachers, held a class within an art installation at the MoMA back in February. The...
Affordable Luxury in the News

Affordable Luxury in the News

Everywhere we turn we've been hearing and seeing the topic of "Affordable Luxuries" in the news. Most recently it's the cover theme on this month's Bazaar, summing up their cover...
James Porto: Direct Mail

James Porto: Direct Mail

Challenges With a new brand identity created by MSLK, photographer James Porto needed to create a unique and attention-getting promotion that would showcase his ability to capture larger than life...
Watershed Project Assembly Video

Watershed Project Assembly Video

Watershed Assembly at MSLK 5/24/09 from MSLK on Vimeo. MSLK's newest eco-art endeavor got into high gear this weekend with the help of some great friends. 867 bottles — more...
Teich Opening Brings Hope

Teich Opening Brings Hope

The recession may not be over yet, but this weekend I literally saw and felt hope from New Yorkers. It came in the form of the opening of a new...
MSLK’s Sheri on the Marketing Benefits of Blogging

MSLK’s Sheri on the Marketing Benefits of Blogging

Sheri, Co-Founder of MSLK, explains the marketing benefits of a blog. “Make It Big’ by Blogging” The Creative Group eZine, online magazine May 2009
No More Plastic Silverware for Takeout

No More Plastic Silverware for Takeout

Nothing is more indulgent than picking up the phone, calling in and having dinner delivered right to your door. When I first moved to New York it was actually one...
Daniel Harper: Still Crazy After all These Gears

Daniel Harper: Still Crazy After all These Gears

If you want something done right, do it yourself. If you want something you'd never think to do, ask Daniel Harper to do it. He's an industrial designer, artist, model-maker,...
I (EYE) Love LC Posters on the EL

I (EYE) Love LC Posters on the EL

While traveling in Chicago this past weekend. I spotted these new ads for Lens Crafters papering the El train stations. Although I didn't "get it" right away, I was drawn...
Figment: Brand Identity

Figment: Brand Identity

Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...