Are You Too Cool?

Are You Too Cool?

I received this promo in the mail the other day from HSBC. You place it in your freezer for five minutes to determine if your freezer is set too low....
Master of Linen: Trade Booth

Master of Linen: Trade Booth

Challenges Masters of Linen, a French organization dedicated to educating designers on the possibilities of sustainable linens, was looking to create a trade show booth for the Premier Vision fabric...
NatureMill – The Poster Child Of All Composters

NatureMill – The Poster Child Of All Composters

Our modern landfills never return any of the organic waste we deposit into them, a point Ellen shed light on in another one of her blog postings. They're essentially giant...
Great Package Design, Down to the Bar Code

Great Package Design, Down to the Bar Code

Most designers consider the UPC bar code to one of the biggest pains in creating consumer packaging. The requirements for using it make one of the largest, horsiest, and most...
Marc of MSLK Outlines 9 Steps Towards a More Effective Website

Marc of MSLK Outlines 9 Steps Towards a More Effective Website

Marc, Co-Founder of MSLK, writes an article outlining steps to creating a website. "Nine Steps Towards a More Effective Website” MultiChannel Merchant, online magazine February 23, 2009 "7 proven tips...
My True Calling… the iPhone

My True Calling… the iPhone

Love affairs over the phone are quite common. However, the object of my affection is a phone itself, my iPhone. Though I resisted the temptation for quite some time, a...
Green Merchandising

Green Merchandising

  Last weekend I stopped by the recently opened Green Depot on the Bowery. The products they sell are similar to those found in most environmentally friendly aisles, ranging from...
Cool Optical Illusions

Cool Optical Illusions

As the granddaughter of a highly regarded optometrist, I could probably write a very dry dissertation on how optical illusions work, but for today let's just say static motion illusions...
James Porto: Website

James Porto: Website

Challenges Photographer James Porto needed to refocus his website and bring his new, MSLK-designed identity online. This website would have to convince creatives that James Porto was a strategic partner...
MSLK’s Things to Love

MSLK’s Things to Love

We're big fans of Valentine's Day here at MSLK. In keeping with tradition, we're sharing some of our favorite things to set your heart aflutter. Whether you'll be spending the...