Comments on: 2009 Design Prediction: Generic-Modern http://mslk.com/reactions/2009-design-prediction-generic-modern/ reactions from a design firm in queens Fri, 12 Mar 2010 15:01:49 +0000 http://wordpress.org/?v=abc hourly 1 By: reactions » Blog Archive » Overthinking It: When Design Misses the Mark http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-5040 reactions » Blog Archive » Overthinking It: When Design Misses the Mark Thu, 12 Mar 2009 17:43:30 +0000 http://mslk.com/reactions/?p=1969#comment-5040 [...] controversial new packaging that hit the stores a few weeks ago. When we first saw the redesign, we had the same reaction much of the public did: yikes. The rebranding seemed to strip Tropicana from its identity and [...] [...] controversial new packaging that hit the stores a few weeks ago. When we first saw the redesign, we had the same reaction much of the public did: yikes. The rebranding seemed to strip Tropicana from its identity and [...]

]]> By: Stephanie http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-4550 Stephanie Fri, 09 Jan 2009 02:09:03 +0000 http://mslk.com/reactions/?p=1969#comment-4550 I'm wondering why Pepsi changed their logo? I was watching TV the other day and saw a Carnival Cruiseline commercial where they blow up a giant beach ball and bounce it on the city streets. The look at the end of the commercial stuck in my head so that when the new Pepsi commercial came on later I thought it was another Carnival commercial. Then, just for fun, they actually played the two commercials back-to-back, which I think was bad for both companies. If you look, the logos are sort of similar now. The tags were very close too. One said All for Fun and Fun for All; the other said All for One and One for All. Anyway thanks for the post Sheri, I was sort of thinking the same things... at least for Pepsi. I’m wondering why Pepsi changed their logo? I was watching TV the other day and saw a Carnival Cruiseline commercial where they blow up a giant beach ball and bounce it on the city streets. The look at the end of the commercial stuck in my head so that when the new Pepsi commercial came on later I thought it was another Carnival commercial. Then, just for fun, they actually played the two commercials back-to-back, which I think was bad for both companies. If you look, the logos are sort of similar now. The tags were very close too. One said All for Fun and Fun for All; the other said All for One and One for All. Anyway thanks for the post Sheri, I was sort of thinking the same things… at least for Pepsi.

]]> By: ellen http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-4549 ellen Thu, 08 Jan 2009 23:03:41 +0000 http://mslk.com/reactions/?p=1969#comment-4549 Hi Angie – unfortunately even the nice small touches like the leaf on the cap were removed in the final design. Here are what the products actually look like. <img src="http://www.mslk.com/blogimgs/mslk_pepsi_tropicana.JPG"> Hi Angie – unfortunately even the nice small touches like the leaf on the cap were removed in the final design. Here are what the products actually look like.

]]> By: J to D http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-4548 J to D Thu, 08 Jan 2009 20:31:07 +0000 http://mslk.com/reactions/?p=1969#comment-4548 I agree!!! The Tropicana redesign is a disaster!!! No hierarchy whatsoever and even the glass used is horrible! You can't really tell on the photo but the glass actually extends up to the little cap - it's a very soft grey... everybody I spoke to thought they were buying the a generic brand of OJ. If you visit the link below you can see where the designers started which wasn't as bad as this - somewhere along the way the OJ must have gotten really watered down: http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php As far as Pepsi I also agree - it's great that they are trying to clean up their act but they've abandoned a beloved history in favor of something that seems like a cross between the Girl Scouts of America http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Girl_Scouts.svg/394px-Girl_Scouts.svg.png and Korean Airlines http://www.koreanair.dk/ The only example I've seen in this clean sans serif uprising that works is Tylenol http://www.artandscienceblog.com/blog2/chickensoup_TylenolFeelBetterAd.jpg They've kept the logo and basically cleaned up everything around it... clever. I agree!!! The Tropicana redesign is a disaster!!! No hierarchy whatsoever and even the glass used is horrible! You can’t really tell on the photo but the glass actually extends up to the little cap – it’s a very soft grey… everybody I spoke to thought they were buying the a generic brand of OJ.

If you visit the link below you can see where the designers started which wasn’t as bad as this – somewhere along the way the OJ must have gotten really watered down:
http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

As far as Pepsi I also agree – it’s great that they are trying to clean up their act but they’ve abandoned a beloved history in favor of something that seems like a cross between the Girl Scouts of America

http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Girl_Scouts.svg/394px-Girl_Scouts.svg.png

and Korean Airlines

http://www.koreanair.dk/

The only example I’ve seen in this clean sans serif uprising that works is Tylenol

http://www.artandscienceblog.com/blog2/chickensoup_TylenolFeelBetterAd.jpg

They’ve kept the logo and basically cleaned up everything around it… clever.

]]> By: Angie http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-4547 Angie Thu, 08 Jan 2009 19:25:32 +0000 http://mslk.com/reactions/?p=1969#comment-4547 But I do like the little leaves tranforming the cap into an orange. Unfortunately it has no relationship to the glass of juice. Or anything else in the design. But I do like the little leaves tranforming the cap into an orange. Unfortunately it has no relationship to the glass of juice. Or anything else in the design.

]]> By: James http://mslk.com/reactions/2009-design-prediction-generic-modern/comment-page-1/#comment-4546 James Wed, 07 Jan 2009 23:29:35 +0000 http://mslk.com/reactions/?p=1969#comment-4546 Only thing designers do more it seems is complain about corporate redesigns without any real merit other than their own subjective/artistic opinion. I yearn for the day when a designer actually debunks a redesign on merit vs. "I don't like it, because I don't like it." I'm not a big fan of either redesign at first pass - but I'm also waiting to see what they surround it with, or how it looks on the shelf, or even start to see how it extends. I'd love to understand or try to assimilate to the business challenge it's trying to overcome, fortify, change, uphold, etc. before whaling away at it. Only thing designers do more it seems is complain about corporate redesigns without any real merit other than their own subjective/artistic opinion. I yearn for the day when a designer actually debunks a redesign on merit vs. “I don’t like it, because I don’t like it.”
I’m not a big fan of either redesign at first pass – but I’m also waiting to see what they surround it with, or how it looks on the shelf, or even start to see how it extends.
I’d love to understand or try to assimilate to the business challenge it’s trying to overcome, fortify, change, uphold, etc. before whaling away at it.

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