The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a photographer whose identity was making his work feel dated and out-of-touch. Our objective was to develop an identity to help Jim attract his ideal clientele and speak to a younger crop of art directors. It needed to be engaging and flexible, but not overpower his detailed photography. See some examples of his new look in comparison to his old identity after the jump.
