Archive
MSLK’s Wigwam Mils Rebranding is Recognized by EON, Reuters, Forbes and WSJ

MSLK’s Wigwam Mils Rebranding is Recognized by EON, Reuters, Forbes and WSJ

MSLK’s rebranding of the sock company Wigwam Mills is recognized by media agencies. “Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming” EON, press release October...
Urban Tumbleweeds: Eco Installation

Urban Tumbleweeds: Eco Installation

Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it...
Behind the Scenes: Long Island City Invitation Design

Behind the Scenes: Long Island City Invitation Design

MSLK is commonly asked what our process is like working on a project. As is the case with designers, it's often more informative for us to show rather than tell....
Breakfast Club

Breakfast Club

Sheri and I gave a talk last week to a group of designers about how blogs can be used as a promotional tool. We drew from our own experience with...
Fashion News Workshop: Brand Identity

Fashion News Workshop: Brand Identity

Challenges Fashion News Workshop, the second largest fashion organization in NYC, was looking to brand itself and expand across the creative community. (more…)
Speaking on Photographer Websites

Speaking on Photographer Websites

Last week I was asked by the American Society of Media Photographers to speak about web design, specifically on portfolio based sites for photographers. I was brought in, certainly because...
Calling All Chocoholics

Calling All Chocoholics

I'm noticing a thread of drug inspired Chocolate packaging out there. Bochox by Bloomsberry & Co. and then last night, a chocolate syringe at Max Brenner. The syringe is totally...
Honk If You See a Similarity

Honk If You See a Similarity

Am I crazy, or is there something a little too similar about the MINI, Bentley, and Chrysler logos? Obviously the winged metaphor is great for a car and all, but...
Country Store Lore

Country Store Lore

The other week Sheri and I found ourselves at one of our favorite places, the Vermont Country Store located in Southern Vermont. It's an immense, yet quaint store with an...
More Recyclighting

More Recyclighting

Some more examples of recycled materials used to create amazing chandeliers. There's something about the transformational properties of light that exemplify the beauty in everyday objects. The plastic bag chandelier...