October 29, 2007
Posted By: Sheri

Wondering what we did with all of those pumpkins? MSLK celebrated Queens this past weekend with a HallowQueens party at our studio. It was our 4th annual Halloween party. Several of the “usual suspects” were absent this year, but it was a great turn out. The best part of Halloween is that everyone is so much more outgoing than normally — everyone enjoys mixing and mingling. A great icebreaker is asking someone what they are. I found the costumes this year to be highly conceptual, with several references to you guessed it, Queens. You can check out photos of everyone’s costumes in our photobooth, as well as see images of the studio decorated with different themes by room here. Read more

October 25, 2007
Posted By: Marc

Tonight Katie, Ellen, and all went to hear a lecture from two of our profession’s most influential designers, Massimo Vignelli and Wim Crouwel (both were featured in the film Helvetica.) It’s always inspiring to hear design practitioners who have more enthusiasm than people one third their age. These two had that… and then some. At 79 years young, Dutch legend Wim Crouwel had so much optimism for the future of design, that I couldn’t help feeling optimistic, too. (It should be noted, that I’m not the “glass-half-full” type.)

But it was Massimo who stole the show. Though he has a reputation of being a hard-lined, old-school, fundamentalist, I found him to be warm, charming, funny, and energetic. Powerfully smart, too. Beyond the many dirty jokes and funny anecdotes, he fondly recounted the comprehensive designs created for the NYC Subway — specifically the still-radical looking 1972 map (click the super-sized map after the jump).

His basic theory was that the map should show a linear path as clearly as possible, freely distorting the actual geography in the process (note the square representation of Central Park). I couldn’t help but notice an amazing phenomenon that was short-lived in NYC history: Queens was the center of the city.

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October 25, 2007
Posted By: Sheri

Rumor has it that the Breast Cancer site is having trouble getting enough people to click on their site daily to meet their goal of donating at least one free mammogram a day to an underprivileged woman. Helping out, will not cost you a penny and doesn’t involve you entering ANY personal data… All you have to do is visit their site, and click on the pink button titled “Click Here to Give”. All donated mamograms are generously paid for by their corporate sponsors /advertisers.Please take 3 seconds out of your day and make 2 clicks for a good cause.

October 24, 2007
Posted By: ellen

Stars Carbon Neutral

Last night’s Stars show at the newly revamped Music Hall of Williamsburg was carbon neutral. They promoted it with this poster at the merchandise table. Hats off to whomever was responsible for making this happen. I do feel like the message could have been more engaging, though. While the poster encouraged showgoers to buy carbon neutral stickers, they weren’t available at the show. It would have been nice to have tied Stars into the cause even more — perhaps selling a commemorative item or raffling off a poster. At any rate, it’s a step in a better direction.

October 23, 2007
Posted By: Sheri

According to Wikipedia, “A salon is a gathering of people under the roof of an inspiring hostess or host, partly to amuse one another and partly to refine their taste and increase their knowledge through conversation etc…” Specifically, MSLK invited 24 of our most creative friends and local artists to our studio and asked them to break the mold on traditional pumpkin carving.

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October 23, 2007
Posted By: emil

I have been working on the Redken dealsheets with Katie for about 7 months now, and since then I have this special connection I feel every time I see Redken products outside of the office.On my last trip to Singapore, I discovered a lot of Redken products being displayed in the windows of salons. I felt that same special connection. I was happy to see an MSLK client doing well and be so well-known internationally. Read more

October 21, 2007
Posted By: Marc

Color can be so difficult to evaluate. Viewing a photo of green grass under a bright incandescent lamp might appear more yellowish than if you view it outdoors on an overcast day. It’s not only photos that can be affected by their lighting conditions. These seemingly small variances can have a huge effect on the overall mood of a design.

There are many factors that can affect the way we perceive color, creating problems for designers and clients alike. This sticker can tell you if you’re viewing your color-critical images under the correct conditions. If you don’t see stripes, you’re good. Sort of like a litmus test for light.

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October 18, 2007
Posted By: Sheri

On Monday, Marc and I were invited by the Cooper-Hewitt, National Design Museum, Smithsonian Institution to speak at their Teen Design Fair. The fair is part of the museum’s National Design Week, which, in short, is dedicated to increasing awareness of design to the general public, as well as, honoring leaders and innovators in design. Specifically, the Teen Design Fair was comprised of high school students from New York, New Jersey, Connecticut, Pennsylvania, and Kansas who came to learn about different careers in design from fashion design to graphic design, industrial design, and architecture. It was quite an honor to be asked to participate along side fashion design stars such as Isaac Mizrahi and Cynthia Rowley. In fact, with all the TV stars from Project Runway and Top Design running around, I was surprised that any teenager would want to listen to little old me. Read more

October 18, 2007
Posted By: Sheri


Every week, from April till September, you can find me and 10 of my friends on the ball field. It’s a tradition, that has been going on for 7 years now. Back in 2001, I asked my friend Melissa’s boyfriend (now husband), Oliver, to help me round up some guys to create a co-ed softball team. A month later, “The Pigeons” (an hommage to my hometown ball team, the St. Louis Cardinals) was born.

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October 17, 2007
Posted By: emil

Monday was my first day back in the office after returning home to Singapore for 3 weeks. It has been 3 years since I have been back home, and much has changed. As I walked along Scotts Road, one of the busiest shopping districts, I stopped by a place called Whellock Art Gallery. There were a few young artists wearing huge masks, spray painting the empty wall. How imaginative and creative! I like that. The place is dedicated for local artists to exhibit their masterpieces. It is a small gallery, but I appreciate the support and awareness of how important art is to the community. I am looking forward to see more of Singapore grow creatively.

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