August 13, 2007
Posted By: katie

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It appears that Colt 45, like many larger companies, is trying to get in touch with young urban culture. They posted a giant poster-like ad in the midst of the real street-art that lines Bedford Ave, in Brooklyn’s trendy Williamsburg. Located on the corner of Bedford and N. 6th, the ad is about as cool as your parents trying to be “hip” when your a teenager, and equally transparent.

I was planning on snapping a shot of the Colt poster to use as a perfect visual that could parlay into a larger discussion. It was going to be a rant about corporations attempting to join the trend of guerrilla marketing by poorly mimicking street art, when I stumbled onto a very a happy surprise. Someone took it upon themselves to communicate their reactions and rather loudly…

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August 11, 2007
Posted By: Marc

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The Beastie Boys played an incredible show in Brooklyn Thursday night — their first-ever Brooklyn show. A huge crowd of devoted fans, dancing in the ruins of an outdoor public pool. Sheri, Katie, Ellen and I all went, and were wondering how it was that they had never played a show in Brooklyn before. Kind of amazing, considering how many times they’ve name-checked their hometown borough over the years. Surely No Sleep Till Brooklyn must be their most famous song. How was this so?

There is good reason for this: Brooklyn is cool.

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August 11, 2007
Posted By: Sheri

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As Marc and I prepare for our annual inspiration trip out to Burning Man. I’ve been reading up on the history of the event in this beautifully designed book call Burning Book designed by Martin Venezky of Appetite Engineers. This book was clearly a labor love. Each page is a typographer’s dream with “pull quotes” of passages that visually convey the sentiment of the words themselves. Phrases actually E X P A N D or get bolder as necessary (note due to limitations of this blog, my examples are lame). See for yourself some of my favorite examples by clicking here.

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August 9, 2007
Posted By: ellen

Some Girls

I’m all for being environmentally conscious – consuming less, buying less, buying smarter. In my household there’s a debate about consumption when it comes to music…

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August 9, 2007
Posted By: ellen

Harp Fountain

Last weekend I took a trek out to Prospect Park with my mom and Jason, since none of us had ever spent much time there. It’s designed by Frederic Law Olmsted (also the landscape architect of Central Park). I was pleasantly surprised to find wonderful moments of both public social spaces and quieter private areas. One of the great public areas was the childrens’ water park. Though I’m sure this was a post-Olmstead addition, it retains the public spirit that he sought to achieve in his work, making the parks accessible to all classes and races of people. Specifically, the water features in the park are so whimsical and well designed. Each feature represents a musical instrument, with the water integrated into the design. My favorite fountain was a harp, where streams of water flowed down in place of the strings. It was great to see all the kids enjoying the fountain on a hot day.

August 7, 2007
Posted By: MSLK

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Challenges
Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, was mainly known for its staple line of hosiery. As an expansion initiative, Berkshire created a trend footwear line called Footsies. Due to the products’ unique features, the challenge was to demonstrate to consumers how each sock could be worn.

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August 4, 2007
Posted By: Sheri

Logo designed by Robert A Koetting

My grandfather, Dr. Robert A Koetting was quite a visionary, business savvy, and artistic man. Since the age of five when I declared my passion for the arts, he burned this message into my head, “Artists, don’t make any money because they do not know how to market themselves or properly value their work.”
However, my grandfather taught me more than that.
He was a visionary in the world of Optometry, pioneering the use of contact lenses. In 1999 he was honored with the AOA’s Distinguished Service Award, and named one of the “Top O.D.’s of the Decade.” as well as “Most Influential O.D. in Practice Management in the 20th Century.”
In the 1960s he started the The Koetting Associates which quickly became known as the place where you went to get properly fitted for lens. They also specialized in helping people with astigmatisms and others who had tried and failed at correcting their vision.

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August 3, 2007
Posted By: katie

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Marc shared a great article with the studio from this month’s issue of Fast Company Magazine about the unseen negative effects bottled water has on the environment and the global economy. Ohh my Fiji Water, rest in peace…Everyone should read this article called Message in a Bottle. Below I have highlighted a few of the best facts from the article:

  • In 1976, the average American drank 1.6 gallons of bottled water a year, according to Beverage Marketing Corp. Last year, we each drank 28.3 gallons of bottled water.
  • If the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.
  • 24% of the bottled water we buy is tap water repackaged by Coke and Pepsi.
  • If you bought and drank a bottle of Evian, you could refill that bottle once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35.
August 1, 2007
Posted By: ellen

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You know it’s hot when even the cats are jockeying for the AC. Though Lulu is deathly afraid of, well, everything, she camped out here next to my desk for a few minutes to escape the August heat. Looks like there’s more in store for the future.

August 1, 2007
Posted By: Marc

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I found this in my wallet and had to post this. Totally going to get me some West Elm goodness soon. Not.

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