June 8, 2007
Posted By: MSLK


Challenges

Martha Stewart Everyday needed a fun and intriguing packaging solution for their expanding line of cookware. These packages needed to stand out on the shelves at Kmart, while embodying the Martha Stewart brand. The challenge was to create a system of packages that communicated, without the aid of a salesperson, the quality of the products and different price points. Most importantly, a flexible solution for both box sets and individual products was required.

Read more

FEATURED CASE STUDIES