May 7, 2007
Posted By: MSLK

kit open
Challenges

Emerging installation artist Christian Grattan needed to establish himself and promote his first interactive exhibit entitled Tom Welling in a Swimsuit. Beyond a simple promotion, the press kit’s objective was to attract corporate sponsorships for his installation.

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May 5, 2007
Posted By: MSLK

MSLK-Maly's Website
Challenges

Once MSLK repositioned the Maly’s brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase sales for the US distributor of salon quality products. Furthermore, Maly’s needed to bring the salon community online and become a forerunner within the industry by embracing the Internet as a marketing tool.

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