March 16, 2006
Posted By: MSLK

Malys_logo_blog

Challenges
At its core, Maly’s was a company with a disadvantage. Their tagline “Dedicated to the Salon Professional” conveyed the image of a subservient company, a mere middleman in the distribution of salon quality products. Maly’s needed to bring value to the equation in order to secure a stronger presence within the hair care industry.

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March 14, 2006
Posted By: MSLK

MSLK-Anne-Edgar-Logo
Challenges

Anne Edgar Associates, a media relations firm specializing in visual arts and cultural non-profits, needed a brand identity that would set them apart from the competition.

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March 7, 2006
Posted By: Ryan

MSLK-Judith-Miller-Direct-Mail1
Challenges

High-end photography representative, Judith Miller Inc. wanted a distinctive promotion to put her artists at the top of art buyers’ lists. It would need to be a memorable reference tool that would stand out in resource files at ad agencies.

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