November 12, 2004
Posted By: MSLK

MSLK-Redken-Elite-Color-Invite_Blog

Challenges
Leading hair care brand, Redken 5th Avenue NYC, was looking to recruit members for their Elite Color Product Testing Team. Forty renowned hair colorists from across the country would be invited to perform confidential product testing and aid Redken in developing new hair care formulas. The challenge was to create an intriguing invitation that conveyed the exclusivity of the team and inspired recipients to accept the position.

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