March 14, 2004
Posted By: MSLK

MSLK-Velo-Classic-Tours-Website
Challenges

Velo Classic Tours needed a website that reflected the sophistication of their luxurious cycling tours through Europe, while extending its new brand identity developed by MSLK. The website’s content would have to accommodate the complex itineraries of multi-day tours, which blended grueling 70-mile rides with accommodations and dining at four-star chateaux. This site would serve as a virtual salesperson and the number one marketing tool for the tour company.

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