January 20, 2004
Posted By: MSLK

redken-elite-coor-logo-mslk_blog

Challenges
Salon hair care experts, Redken 5th Avenue NYC, was looking to recruit members for their Elite Color Product Testing Team. Comprised of 40 renowned hair colorists from across the country, this team would aid Redken in developing new hair care formulas. The challenge was to create a logo that conveyed the exclusivity of the team while complementing the Redken brand.

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January 2, 2004
Posted By: MSLK

Thirsty
Challenges

MSLK’s Creative Director and Co-Founder, Marc S Levitt, wanted to create smashing materials to promote his 30th birthday party. Occurring just after New Year’s, the party held at a local bar needed to encourage jaded thirty-somethings to brave the snow and gather for one more celebration.

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January 1, 2004
Posted By: MSLK

Challenges
Artist representative Mari Faucher was looking to create a compelling online brand identity for her company. Branding such a company comprised of many unique artist brands was the biggest challenge. Hoping to remain neutral, Faucher Artists’ previous identity was nonexistent and unmemorable. Achieving a brand presence that wouldn’t overshadow the artists was key. Furthermore, the new website had to reflect the vision and inspiration of the company.

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