March 10, 2003
Posted By: MSLK

ashhole
Challenges

Elseware’s Daniel Harper created an aluminum ashtray that could pop onto the top of empty beer bottles, thus recycling typical party detritus while preventing smokers from ashing into an unfinished drink. The product’s packaging would have to clearly display the product, demonstrate its use, and enable the product to either hang or stand on retailers’ shelves.

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