Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...
3 Keys to Increasing Conversions With First-Time Beauty Buyers
1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
We’ve compiled the essential elements a brand needs in its branding toolbox when building a beauty brand. So follow us on Pinterest for beauty branding inspiration on everything from packaging...
MSLK, an award-winning boutique beauty branding studio, is seeking a Marketing Strategist with 3+ years experience to develop, drive, and execute the strategic and tactical marketing plans for our beauty...
MSLK, an award-winning boutique beauty branding studio, is seeking a Creative Operations Manager with 3+ years of experience to run and manage their firm, strategic partnerships, and projects. As an...
A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...
As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders
As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...