Sparkle Collagen 360° Branding Case Study
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Six Ways to Position a Haircare Brand to Connect With Salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Branding and Rebranding: Order of Implementation
For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...
GCI Article: A Well-Targeted Market
GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found that clear profiles are invaluable tools for the success of any...
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
GCI Article: The Strength of Brand Architecture
A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs. GCI beauty magazine...