Archive

Awards + Press

MSLK Named as Winner in CV Magazine’s Media Innovator Awards

MSLK Named as Winner in CV Magazine’s Media Innovator Awards

Image: CV Magazine With constant shifts within the industry, it is key to stay ahead of the curve and to adapt to the trials and tribulations of the industry.Kaven Cooper,...
MSLK Named in Top Cosmetic Package Design Companies in the World

MSLK Named in Top Cosmetic Package Design Companies in the World

"Research shows that 33% percent of consumers will refuse to use a product or brand if they don’t like the look of their packaging label – and cosmetic packaging design...
MSLK Named in Top New York Branding Agencies of 2019

MSLK Named in Top New York Branding Agencies of 2019

MSLK was recently named one of the top branding agencies in NYC by B2B marketplace experts, DesignRush, and has ranked in as No. 3! Design Rush identifies themselves as "your...
Indie Beauty Innovators

Indie Beauty Innovators

What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
The Importance of Social Media for Beauty Brands

The Importance of Social Media for Beauty Brands

Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty

MSLK Wins 2016 Packaging Design Award for Avivi Beauty

We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to a study by FMI, natural cosmetics has...
Sheri Koetting Interviewed for Packaging Digest

Sheri Koetting Interviewed for Packaging Digest

Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...