March 11, 2016
Posted By: Marc

Communication-Arts-Avivi-MSLK-2016-interactive-arrts-issueWe’re thrilled to have our work featured in the new issue of Communication Arts Magazine! It’s always great to be recognized amongst our peers — and in as a prestigious publication as this. More info here: http://www.commarts.com/exhibit/avivi-packaging

February 24, 2016
Posted By: Marc

GCI-4-WAYS-TO-ORGANIZE-YOUR-BRAND-AROUND-THE-USER-EXPERIENCE

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around the user’s experience. Sheri Koetting was invited by GCI Magazine in the January 2016 issue to share some of the ways brands can best optimize their products to already-existing norms within user experiences.

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February 8, 2016
Posted By: Marc

MSLK-Avivi-GDUSA AwardWe are honored to have just received a 2016 American Package Design Award’s “Certificate of Excellence” for our work with beauty brand Avivi. Wishing the team at Avivi continued success!

 

February 1, 2016
Posted By: Sheri

 

organic-natural

 

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal care products accounted for 25% of the overall beauty market in 2015. It is projected that sales in the natural market segment will increase at a compound annual growth rate of almost 10% through 2019. As the number of natural and organic brands in the market increases, competition is increasing as well. Although being natural is a great door-opener, there should be more to a brand’s story to create meaningful connections with consumers.

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January 29, 2016
Posted By: Marc

Screen Shot 2016-01-29 at 2.28.17 PM

Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here:

http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601

Sheri will be moderating two conference sessions during WestPack 2016, Feb. 9-11, in Anaheim, CA, including a panel on Using Packaging to Tell the Right Brand Story on Wednesday, Feb. 10, from 3:15PM – 4:00PM. Planning to attend? Use the discount code ‘DSCSPK’ to get 10% off your registration.

 

October 5, 2015
Posted By: Marc

sheri-l-koetting-drake-article-feature

MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a wonderful article about those who’ve gone onto rewarding careers in the arts.

 

September 29, 2015
Posted By: Marc

Sheri L Koetting Speaker WebsiteHave a look at MSLK’s recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri’s speaking engagements and writing, and is geared towards programming directors of conferences, and symposia. Much like Sheri herself, the site is fun, dynamic, and colorful. Please visit the new site on your desktop, as well as mobile devices: http://sherikoetting.com

September 29, 2015
Posted By: Marc

GCI-Magazine-6-ways-to-position-you-a-haircarebrand-to-connect-with-salons-mslk

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon’s clientele. Sheri Koetting was invited by GCI Magazine to share some of the ways in which she’s learned how haircare brands could better connect with salons, which is in the September 2015 issue.

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June 9, 2015
Posted By: Sheri

 

MSLK-Competitive-Retail-Packaging-3-Strategies-to-Guide-an-Effective-Design-Process

 

Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we’ve gleaned over the years to help guide their readers as they consider their own package design process. In the article, which appears in the May 2015 issue, we explore the top three considerations for creating competitive packaging that performs at retail. A recap of the article appears below:

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April 22, 2015
Posted By: Marc

MSLK-4-cool-branding-talks

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to position you brand, and packaging design considerations for brands of all sizes. See the info after the jump for dates, and registration information & more!

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