Awards + Press

The Importance of Social Media for Beauty Brands

The Importance of Social Media for Beauty Brands

Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty

MSLK Wins 2016 Packaging Design Award for Avivi Beauty

We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

    Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal...
Sheri Koetting Interviewed for Packaging Digest

Sheri Koetting Interviewed for Packaging Digest

Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
Sheri L Koetting Featured in Drake University Alumni Magazine

Sheri L Koetting Featured in Drake University Alumni Magazine

MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a wonderful article about those who've gone onto rewarding careers in...
MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

Have a look at MSLK's recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri's speaking engagements and writing, and...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...