Award Winning Art + Design

Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
Does Your Beauty Brand Have a Purpose?

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty

MSLK Wins 2016 Packaging Design Award for Avivi Beauty

We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
MSLK-Designed Holiday Cards

MSLK-Designed Holiday Cards

The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on...
Sparkle Collagen 360° Branding Case Study

Sparkle Collagen 360° Branding Case Study

http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
GCI Article: Branding and Rebranding: Order of Implementation

GCI Article: Branding and Rebranding: Order of Implementation

For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...