May 10, 2016
Posted By: Marc

 

sheri-koetting-lectures-2016

Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking about their next steps.

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“Customizing Stock Packaging to Create a Luxury Experience”
Luxe Pack  |  May 11  |  10:00 am  |  Pier 92, NYC
Sheri will be speaking with sustainable production expert Eva Lundqvist of Stora Enso. They will discuss utilizing on-demand printing, working in small batches, and out-of-the-ordinary production techniques to create the feeling of limited edition, hand-crafted luxury.

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“Effectively Using Packaging to Tell the Right Brand Story” 
EastPack: Packaging Design for Health & Beauty
June 15  |  3:30 pm  |  Javits Center, NYC
Sheri, Victoria Neilson from VSN Brand Innovation, and Michele Sawyer of Sawyer Design Vision will uncover how to successfully create a brand story, establish a “pass around factor” through brand narrative, and how brand packaging can provide the most ROI by making it your “silent salesman.”

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Beauty Entrepreneur Summit
May 16 – June 5
This beauty summit gives attendees the opportunity to learn key insights from beauty industry experts and successful brands every day. Sheri will be interview by Private Label brand consultant, Melody Bockelman, about how to stand out in a competitive market. Online viewing is free, contact us for registration details.

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March 16, 2016
Posted By: Sheri

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to enhance a brand story while helping others.

Being associated with a cause helps communicate that your brand exists for a purpose other than profit. If done correctly, your charitable contribution creates opportunities to showcase the issues you care about most.

The merger of making a positive difference in the world and letting your community know about it is called cause marketing, or cause branding.

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March 11, 2016
Posted By: Marc

Communication-Arts-Avivi-MSLK-2016-interactive-arrts-issueWe’re thrilled to have our work featured in the new issue of Communication Arts Magazine! It’s always great to be recognized amongst our peers — and in as a prestigious publication as this. More info here: http://www.commarts.com/exhibit/avivi-packaging

February 8, 2016
Posted By: Marc

MSLK-Avivi-GDUSA AwardWe are honored to have just received a 2016 American Package Design Award’s “Certificate of Excellence” for our work with beauty brand Avivi. Wishing the team at Avivi continued success!

 

November 6, 2015
Posted By: MSLK

MSLK-Holiday-Card-Stand-1A
The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on a more personal level. From letterpressed gift tags to a card that transforms into a unique card-holder, these pieces represent our passion for smart design and commitment to sustainability. Check out today’s collection of cards and get inspired. Read more

October 26, 2015
Posted By: Ryan


MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and improves skin-elasticity. Discover how we helped launch the brand from the ground-up, from the initial strategy and naming, to the packaging, website and social media campaigns.

September 29, 2015
Posted By: Marc

GCI-Magazine-6-ways-to-position-you-a-haircarebrand-to-connect-with-salons-mslk

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon’s clientele. Sheri Koetting was invited by GCI Magazine to share some of the ways in which she’s learned how haircare brands could better connect with salons, which is in the September 2015 issue.

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July 9, 2015
Posted By: Marc

Sheri recently made a presentation at the Westchester Digital Summit on “Defining Your Brand Audience and Need.” After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social. Amongst other things, they discuss the creative process, working with brands and the importance of Style + Substance™

June 9, 2015
Posted By: Sheri

 

MSLK-Competitive-Retail-Packaging-3-Strategies-to-Guide-an-Effective-Design-Process

 

Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we’ve gleaned over the years to help guide their readers as they consider their own package design process. In the article, which appears in the May 2015 issue, we explore the top three considerations for creating competitive packaging that performs at retail. A recap of the article appears below:

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March 10, 2015
Posted By: MSLK

MSLK-GCI-Branding-Order-of-Implementation

For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know how and where to begin implementation. GCI magazine asked MSLK to shed light on the best way to navigate implementation of a branding or rebranding initiative. In the article, we explain how the creation of a retail brand’s touch-points begins with packaging, followed by the website design and support collateral. Each design deliverable builds upon the next ensuring for a cohesive system that is easily expandable. A recap of the article appears below:

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