The Essence of your Brand Story is Your Packaging

Struggling to Get Your Brand's Name Out There?

You need a team with beauty experience from all sides — with brands, reps and distributors, retailers, salons, and spas. One who's interviewed hundreds of industry professionals about the needs of sales reps, distributors, retailers, salon professionals, and end consumers. We know what it takes to create packaging that connects emotionally with consumers.

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Resonate with Your Audience

We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.

Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions. New categories we’ve created have given consumers with otherwise unmet needs new solutions.

 

360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the haircare industry — from startups through to helping brand distributors. This unique vantage point provides a deep understanding of the unique concerns of salon owners and how to best market to them.

 

 

Deep Expertise In Professional Hair Care
We have worked with so many brands successful brands in the beauty industry as well as reps, distributors, retailers, salons, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.

 

Crucial Sales And Support
When you don’t provide clear sales education and inspiration, your sales reps will fill in the gaps themselves. This means you no longer own the relationship with your customers.


LOOKING FOR A TEAM WITH beauty experience?

Whether you’re building your brand from the ground up, or extending your line, we bring a unique perspective.

FEATURED CASE STUDIES