The Essence of your Brand Story is Your Packaging

Struggling to Get Your Brand's Name Out There?

You need a team with beauty experience from all sides — with brands, reps and distributors, retailers, salons, and spas. One who’s interviewed hundreds of industry professionals about the needs of sales reps, distributors, retailers, salon professionals, and end consumers. We know what it takes to create packaging that connects emotionally with consumers.

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Resonate with Your Audience

We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.

Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions. New categories we’ve created have given consumers with otherwise unmet needs new solutions.

 

360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the haircare industry — from startups through to helping brand distributors. This unique vantage point provides a deep understanding of the unique concerns of salon owners and how to best market to them.

 

 

Deep Expertise In Professional Hair Care
We have worked with so many brands successful brands in the beauty industry as well as reps, distributors, retailers, salons, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.

 

Crucial Sales And Support
When you don’t provide clear sales education and inspiration, your sales reps will fill in the gaps themselves. This means you no longer own the relationship with your customers.

LOOKING FOR A TEAM WITH beauty experience?

Whether you’re building your brand from the ground up, or extending your line, we bring a unique perspective.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity

Naming

Logo

Tagline

Brand Voice

Brand Story

Design + Packaging

Structural Design

Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design

Wireframes

Information Architecture

Website Design + Development

Amazon Strategies

E-Commerce

Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation

FEATURED CASE STUDIES