We are process-driven, but are careful not to let the process drive us crazy. After 15 years of business, we have implemented and adapted best practices from the world's top studios — creating a process which allows us to understand everything we can about our clients. This sets the foundation for outstanding work and clearly separates our clients from their competitors. As a result, projects are on-time, and on-budget.

1. IDENTIFY CHALLENGES

Clarify position, setting goals

  • Brand audit
  • Competitive analysis
  • Site visits
  • Stakeholder interviews
  • Consumer research
  • SWOT analysis

2. CREATE A STRATEGY

Brand strategy

  • Positioning charts
  • Positioning statement
  • Customer profiles
  • Brand architecture
  • Brand brief
  • Creative briefs
  • Marketing plan
  • Naming
  • Tagline
  • Brand voice
  • Mood boards
  • Wireframes

3. DEVELOP THE DESIGN

Creative direction

  • Logo design
  • Advertising
  • Catalog
  • Copy direction
  • Giveaways
  • Identity system
  • Mobile app
  • Packaging
  • Photo/illustration art direction
  • Print promotion
  • Retail display
  • Sales collateral
  • Signage
  • Social media
  • Video promotion
  • Website

4. EVALUATE THE SUCCESS

Launch strategy

  • Brand guidelines
  • Programming
  • Programming supervision
  • Printing supervision
  • Production supervision
  • Explainer video
  • Consumer testing
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