Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Smart Cars are finally cropping up on the streets of New York—I've spotted three so far. For all you naysayers (ahem... Marc), I like to think of the Smart Car...
I swear to you that this posting has nothing to do with the MINI brand. Much has already been written on this blog about their marketing efforts. This posting is...
Yes, like Marc, I am also a bit Mini-obsessed, patiently awaiting our Mini's arrival. Of course I'm only obsessed with what it will look like, the custom graphics I'm going...
Last weekend in Philly was a great time which certainly made me appreciate the appeal of its relatively lower cost of living than New York.As NYC debates congestion pricing, it...
MSLK is about to get a new car rather, a MINI Cooper. Slightly bigger than a breadbox, it's the perfect city car, and being well-designed, it's an entirely suitable car...
Part TPing and part graffiti, "throwies" are a great way to make your mark without permanent implications. All you need is a watch battery, an LED light, a magnet, and...
Are you a fan of Aaron Meshon's cute and clever illustrations? Have you caught the Kid Robot crush sweeping the country? If not, you are missing out. Aaron, our friend,...
The other day our MINI's side view mirror cap was stolen from a big box retailer's parking lot. The most frustrating part was that we have reason to believe the...