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Mini Cooper Zig Zags With Its Target Market

Mini Cooper Zig Zags With Its Target Market

Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Mini-er

Mini-er

Smart Cars are finally cropping up on the streets of New York—I've spotted three so far. For all you naysayers (ahem... Marc), I like to think of the Smart Car...
MINI Vacation

MINI Vacation

I swear to you that this posting has nothing to do with the MINI brand. Much has already been written on this blog about their marketing efforts. This posting is...
Name Our Mini

Name Our Mini

Yes, like Marc, I am also a bit Mini-obsessed, patiently awaiting our Mini's arrival. Of course I'm only obsessed with what it will look like, the custom graphics I'm going...
Philadelpia Freed ‘Em

Philadelpia Freed ‘Em

Last weekend in Philly was a great time which certainly made me appreciate the appeal of its relatively lower cost of living than New York.As NYC debates congestion pricing, it...
Crossing the Pond

Crossing the Pond

MSLK is about to get a new car rather, a MINI Cooper. Slightly bigger than a breadbox, it's the perfect city car, and being well-designed, it's an entirely suitable car...
I heart Throwies

I heart Throwies

Part TPing and part graffiti, "throwies" are a great way to make your mark without permanent implications. All you need is a watch battery, an LED light, a magnet, and...
Aaron Meshon + Kid Robot = Awesome

Aaron Meshon + Kid Robot = Awesome

Are you a fan of Aaron Meshon's cute and clever illustrations? Have you caught the Kid Robot crush sweeping the country? If not, you are missing out. Aaron, our friend,...
The Empire Pays Back

The Empire Pays Back

The other day our MINI's side view mirror cap was stolen from a big box retailer's parking lot. The most frustrating part was that we have reason to believe the...
Good Packaging for Small Things

Good Packaging for Small Things

Sheri came back from a weekend trip with a pair of felt booties for our friends' newborn. While not typically my cup of tea as a genre, I took note...